Introduction
Exhibition stand companies in Dubai design and build stands and booths to display your products and ultimately attract new customers. But how do you guarantee your stall has the highest conversion rate? Stand construction is an art form, as well as a craft, and it takes more than just your furniture to make it successful. Let’s look at some tips for designing, constructing and arranging your exhibition stall and displaying your products and illuminating your brand in the best possible way.
Factors that Exhibition Stand Companies in Dubai Consider When Constructing Stand and Booths
- Identify Your Audience
Before you start building your exhibition stand, you need to identify who your target audience is. You can do this by conducting a survey or by talking to the decision makers of companies that are likely to visit the event.
Identifying your audience will help you determine the theme of your exhibition stand and the kind of products you should display. It will also help the hired exhibition stand companies in Dubai to choose the right materials for your stand so that it attracts more attention and increases sales.
- Consider Your Competition
It is important that you know your competition and what they are doing. This will help you to build an effective stand that will attract visitors and get them interested in your products or services. With exhibition stands in UAE events from other companies with similar offerings, it is important that your company has a unique selling point (USP) that can be used to differentiate yourself from the rest. The USP can be used on all marketing materials, including your exhibition stand design and construction.
- Ensure to Keep it Simple
Your exhibition stand is going to be the first thing that prospective clients see when they approach your booth. It’s important, therefore, that the chosen exhibition stand companies in Dubai make it look good and appear professional. Ensure that they make everything easy for visitors to understand and navigate around without having to ask questions first.
- Stand Out From the Crowd
You’ve done all the hard work: you’ve put together a compelling product, you’ve designed an eye-catching stand and now it’s time to get ready for your big event. There are a few things you and exhibition stand companies in Dubai can do at this point to ensure that your exhibition stand is a success.
These include:
- Using a permanent stand or pop out stand that matches your brand, products and mood.
- Using graphics, images and logos in combination with your brand colours to create a consistent image.
- Ensuring that your signage is clear and easy to read.
- Making sure all materials are branded consistently with your website, social media presence etc…
To make an impact at your next event, then we’d definitely recommend investing in a permanent exhibition stand. It’s one of the best ways to ensure that your company is always represented in the best possible light and will be there long after the show has finished. However, this option comes with some significant drawbacks too – namely, that it’s expensive and takes up valuable space (which could otherwise be used by other exhibitors).
That’s why we also offer pop-up stands as another great option for exhibitors who have smaller budgets or limited time frames for exhibiting at events. These can be customised by established exhibition stand companies in Dubai to match your brand colours, products and even moods! Pop-ups are easy to set up and take down so they won’t take up much time from your busy schedule either.
- Don’t Forget About Branding
If you are going for a branded stand, then it is important that your branding is consistent across the entire exhibition. This means that the logo, colours and fonts should be the same in every aspect of your stand. From the external signage to the interior decoration and furnishings, everything needs to match so that visitors can easily identify which company is behind each stand.
- Choose the Perfect Exhibition Stand Contractor in Dubai
The role of the exhibition stand contractors in Dubai is to create a custom design for you. And the right exhibition stand companies in Dubai offer skilled and experienced contractors who will take your ideas and translate them into reality. This can be done through:-
a.) Drawings and Plans
The first step in creating your stand is to work out what you want it to look like. This will involve drawing up plans for the exhibition stand, which will then be sent to contractors for pricing. The contractor will then produce a quote based on this plan, which will include all of their costs as well as any additional materials that may be required from third-party suppliers (e.g., paint or carpet).
b.) Conceptualization
The Exhibition Stand Contractor will consider all aspects of the display, including its size, shape and colour scheme. They will also determine how many people it can hold, how long it will take to build and how much it will cost. They may also help you choose from different options such as sound systems, lighting and other useful features.
c.) 3D Rendering
A 3D rendering is a virtual representation of what your exhibition stand will look like before it is built. Visualisations from expert exhibition stand companies in Dubai gives you an idea of what it will look like when completed, so that you can make any necessary changes before construction begins.
d.) Consider the bases of your stand
The base of your exhibition stand could be made from wood, metal or plastic. The choice depends on what type of material you want to use and how much money you are willing to spend on it. PKO exhibition stand builder in Dubai always advise you to go for wooden stands as they give a more professional look and can also be built at a lower cost than other materials. Keep in mind that wooden stands are more fragile than metal or plastic ones, so they need special care while being transported and set up at the exhibition site.
e.) Use suitable fabrics and colours
It is important to choose the right fabric for your exhibition stand. Good exhibition stand companies in Dubai will have samples of all the fabrics that they use so you can see how they look in different lighting conditions, in different lightings, with different colours and materials around them before making a final decision.
They may also have samples of various materials that go on top of their fabric so that you can get an idea of what it looks like with padding underneath and what it looks like when there is no padding at all. This can help you make better decisions about what kind of exhibition stand design you want.
f.) Custom signage and signage fabrication
Signage is an important part of any exhibition stand. It helps you attract attention and directs visitors to where they need to go. The most common form of signage used at exhibitions are banners, which are often used at conferences or events to promote sponsors or speakers. The designers and contractors at exhibition stand companies in Dubai will work with you to create a design that matches your brand or message. They may also offer other forms of signage such as flags and pop-up stands, depending on your needs.
g.) Identify lighting and electrical outlets in advance
The person in charge of building your stand will need to know what you plan on displaying at the exhibition. They will need to know if there are any special requirements such as a lack of natural light or access to electricity. This information can be used to create an ideal layout for your stand.
The exhibition stand companies in Dubai will also need to know how many people will be working on the stand at one time, so that they can make sure they have enough space allocated for each team member. You may also want to include storage space on your stand so that there is no clutter or confusion when it comes time to pack up at the end of the event.
PKO Experienced Exhibition Stand Companies in Dubai (h3 tag)
Stand construction and design is one of the most important elements of any exhibition. A stand that induces a positive first impression while displaying your products is necessary to attract prospective clients. It is also worthwhile to consider the exhibition stand companies in Dubai designated to match this job, the goal and the requirements.
One of the best ways to ensure that your exhibition stand is built properly is to hire experienced exhibition stand designers in Dubai. They will be able to ensure that everything runs smoothly as well as give you advice on how to set up your booth so that it attracts people interested in what you have to offer.
Your exhibition stand is one of the most important parts of any event or trade show that you attend; therefore, it needs to be perfect if you want people to take notice of what you have on offer. Get a custom-made exhibition stand designed and constructed by the best contractors in Dubai by contacting us @ (+971) 4 338 7913. For further enquiries on exhibition stand construction, write to us vijay@pko.ae.
